Marketers help consumers learn through free samples, sometimes coupled with coupons, to reduce purchase risk, through a practice called
A. framing.
B. advertising.
C. shaping.
D. perceptual mapping.
E. planking.
Answer: C
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________ refers to the fairness of a process by which a decision is reached.
A. Procedural justice B. Tailored structure C. Employee redressal D. Distributive justice E. Marginal productivity
The ________ includes the interactions between domestic and foreign environmental forces, or between sets of foreign environmental forces when an affiliate in one country does business with customers in another.
A. foreign environment B. host country environment C. alien environment D. international environment E. global environment
Signs are frequently used to teach and reinforce behavioral rules in service settings
Indicate whether the statement is true or false
An agent is always liable for his or her own torts committed within the scope of the agency relationship
a. True b. False Indicate whether the statement is true or false