In his study that asked participants to indicate which of the line on the right of the sheet was equal in length to the line on the left side, Asch discovered

A. participants were not able to determine the correct answer
B. participants gave the wrong answer after hearing several other individuals give the wrong answer
C. participants indicated they were not affected by other individuals' responses
D. participants gave the right answer despite the fact that several other individuals had already given the wrong answer


Answer: B

Communication & Mass Media

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An effective way to keep an audience's attention is to tell a story. According to your text, what are elements of a good story?

A) action, suspense, dialogue, humor B) characters, plot, action, humor C) conflict, dialogue, action, humor D) conflict, action, suspense, humor

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Disconfirmation is the same as disagreeing with someone

a. True b. False

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What is meant by dissonance in dissonance theory?

What will be an ideal response?

Communication & Mass Media