Which of the following best defines perception?
A. It is the intense emotional response of a consumer when he realizes that a repressed conflict is about to emerge into consciousness.
B. It is the process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world.
C. It is an associative learning process that helps in associating a product or service with a favorable emotional state.
D. It is a situation that arises when a consumer's prior product knowledge and buying behavior gets distorted and leads to illegal buying situations.
E. It is the process of presenting a new production process or product into the market and promoting the same to prospective customers.
Answer: B
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