You overhear a salesperson saying, "I don't do anything with my straight-rebuy customers because they don't expect any service." Comment on his statement.

What will be an ideal response?


Suppliers and their sales staff must remember not to take straight-rebuy relationships for granted. Retaining existing customers is much easier than attracting new ones. The salesperson's statements indicates that unless he changes his attitude, his buyers may purchase from another source.

Business

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