How should a company respond to negative publicity?
What will be an ideal response?
Another role of public relations personnel is managing a crisis. Damage control is a company's effort to minimize the harmful effects of a negative event. Negative publicity can, in a matter of days, tear down a firm's image that took decades to build up. Sometimes, bad news doesn't come from the media but from word of mouth, which is especially easy given the viral nature of social media. In the event of bad news, a company must stand ready to react–and react quickly. No easy remedies exist for crises, but being honest, accepting responsibility, and responding ethically are the first steps toward regaining credibility and reestablishing a positive image.
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The creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid. What are the six components of the brand resonance pyramid?
What will be an ideal response?
Regarding the profit margin ratio, which of the following statements is incorrect?
A) The higher the profit margin ratio, the more sales dollars end up as profit. B) The profit margin ratio is computed by dividing net sales by net income. C) The profit margin ratio shows how much net income a business earns on every $1.00 of sales. D) The profit margin ratio focuses on the profitability of a company and is often reported in the business press.
?A lockbox arrangement is:
A. ?a method for the safe-keeping of marketable securities. B. ?used to identify inventory safety stocks. C. ?a system for slowing down cash disbursements. D. ?a system for speeding up a firm's collections of checks received. E. ?a system for speeding up a firm's disbursement of checks to the customers.
The exemption amount for an estate is
A. $300. B. $0. C. $600. D. $100.