Aflac had to modify the commercials using its iconic duck character after several research studies showed that many consumers were not exactly sure what Aflac insurance was. Consumers indicated that the advertising didn't explain what supplemental insurance is and what Aflac does. Which basic criteria for evaluating creative approaches was not met?
A. Is the ad truthful and tasteful?
B. Is the creative approach consistent with that used by the competition?
C. Does the creative approach use a dramatic execution style?
D. Is the creative approach consistent with the brand's marketing and advertising objectives?
E. Does the creative execution keep from overwhelming the message?
Answer: E
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