According to the cumulative effects theory, the effects of mass media generally are short term and more or less instantaneous

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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The more impersonal the interaction between people, the more likely they will __________.

A. respond to each other as unique individuals B. respond to each other according to societal rules C. establish conversation rules unique to the interaction D. begin self-disclosing quickly

Communication & Mass Media

How do plot time and character time relate?

a. they must be identical b. character time must always be faster than plot time c. they can, and usually do, differ d. plot time must always be faster than character time e. plot time is harder to measure than character time

Communication & Mass Media

A speech designed to educate an audience on a process is categorized as one to

a. describe. b. instruct. c. explain. d. report.

Communication & Mass Media

"Less is more" when speaking informatively. This means a good speaker will limit the amount of information he or she presents.

a. True b. False

Communication & Mass Media