Narrative can effectively be incorporated into your speech by ________
A) making certain every detail is presented
B) including as many graphic, disturbing descriptions as possible
C) using clear transitions from the story to the speech and back
D) reading the story to be certain you have related it correctly
C
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In the "You Don't Get More Natural Than Burt" case, the company's IMC campaign was based on:
a. Branded content b. The personality of Burt c. Promoting everything "natural" about the products d. Guerilla marketing with street teams
Joe knows that his relationship with Lauren is over. He doesn't want to hurt her feelings, so he sends the following text message: "U R a great girl and deserve better than me. Let's be friends, OK?" Has Joe communicated effectively?
a. No, because he has taken all the blame for the break-up. b. Yes, because he has allowed Lauren to save face. c. No, because he shouldn't use text messaging to convey important information. d. Yes, because text messaging is part of his and Lauren's culture.
Conflict is normal in all enduring relationships.
a. True b. False
Being mindful is the foundation of all successful listening
a. True b. False Indicate whether the statement is true or false