Why are values important to an organization?

What will be an ideal response?


Values help establish the boundaries within which organizations are willing to operate. An
adherence to values helps determine the goals organizations seek to reach and also the principles that
will be observed in attaining those goals. At a time when organizations are being held accountable
for more than just the bottom line of their profit and loss statements, the understanding of and
adherence to values defines how they are viewed by people. Values provide guidance in making
difficult decisions that management may have to defend in the future. For public relations
practitioners, the adherence to values helps to eliminate the common misconception that they are
more interested in the ends than the means. Ethical and values-driven organizations maintain a high
level of credibility with important publics, even at times when their actions provoke criticism.
Communicating values within an organization can also help strengthen an organization's bottom line.
Workers are more likely to perform at a higher level of efficiency and effectiveness for employers in
which they take pride.

Communication & Mass Media

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Empathy is the ability to feel with another person

Indicate whether the statement is true or false

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Let the Right One In draws a parallel between what two characters by placing them both in separate but adjacent windows in an apartment complex?

A) a vampire and a little boy who becomes her friend B) a vampire and the police officer trying to find her C) a little boy and the police officer who's trying to apprehend the vampire D) a little boy and the thugs who torment him

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What aspect of communication is most important to the success of businesses and organizations?

A. speed B. quality C. discretion D. quantity

Communication & Mass Media

The specific purpose states the desired effect you want your speech to have on your audience

Indicate whether the statement is true or false

Communication & Mass Media