Which of the following is defined as the television time period available to local stations right before or after network programming?
A. sponsorships
B. participations
C. sweeps
D. affiliates
E. adjacencies
Answer: E
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Which of the following is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure?
A) television B) radio C) newspapers D) magazines E) billboards
A taxpayer should prefer to pay a $100 implicit tax rather than a $100 explicit tax.
Answer the following statement true (T) or false (F)
When space is limited, you should use _______________
a. abbreviations b. small grids c. a consecutive page d. smaller fonts
Ortensia is married to Paolo. Ortensia executes a will, leaving certain property to Paolo and other property to Quito, who is unrelated to Ortensia and Paolo. On Ortensia's death, the share of property given under the will can be renounced by
a. neitherPaolonor Quito. b. Paoloand Quito. c. Paolobut not Quito. d. Quitobut not Paolo.