One trend that has caused consumer-generated information to gain importance is
A. the recession.
B. the globalization of companies.
C. the increase in store brands.
D. the increase of consumers using digital media to publicize their own product reviews.
E. the increase in consumer buying power.
Answer: D
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Neilsen is an example of a
A) successful MPR organization. B) traditional, global advertising firm. C) mass media company serving hundreds of markets across all media. D) company that measures online audiences, features, and usage patterns. E) major financial auditing firm.
Profit responsibility refers to
A. the duty of a firm to maximize profits for its owners or stockholders. B. the view that an organization has an obligation to those who can affect the achievement of its objectives. C. the idea that organizations are part of a larger society and are accountable to that society for their actions. D. the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. E. the concept that no expansion or additional research and development will occur until a company is making a profit.
Refer to Table 3.1 above. How much will you need to deposit today to enable you to withdraw $1,000 each year for the next 5 years if the money is invested at 7%?
A) $1,403 B) $713 C) $5,751 D) $4,100
The ability to see the big picture is at the heart of a manager's interpersonal skills.
Answer the following statement true (T) or false (F)