A(n) ____________________ is effective if you make the audience believe that something undesirable will happen if a change does not occur.

Fill in the blank(s) with the appropriate word(s).


fear appeal

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Frames are basic forms of knowledge that provide a definition of a scenario. 2. Communication is the definitive use of symbols—influenced, guided, and understood in the context of relationships. 3. Not all communication is characterized by the use of symbols. 4. Communication as interaction is an exchange of information between two or more individuals.

Communication & Mass Media

Where does competition fit on the scales of concern for self and concern for others?

A. high concern for self, high concern for others B. high concern for self, low concern for others C. low concern for self, high concern for others D. low concern for self, low concern for others

Communication & Mass Media

When a situation requires a quick decision without time to get input from the group, ________ decision is made

a. an executive b. an authority rule c. an expert opinion d. a minority rule

Communication & Mass Media

Human communication is primarily defined by our verbal messages.

a. true b. false

Communication & Mass Media