With blog headlines, what does residual message mean?

a. what you want your audience to take away from the reading
b. the extraneous words of the headline
c. copy that will not be read but is needed to fill space
d. the secondary message on the page


a. what you want your audience to take away from the reading

Communication & Mass Media

You might also like to view...

Gay audiences identify with Judy Garland because ________

A) there is a discrepancy between her onscreen image and her personal life B) she was not allowed to marry the person she loved C) she had a larger-than-life "campy" persona D) her star persona was not especially feminine

Communication & Mass Media

Demetri will be giving a speech at an upcoming biology conference. He has plenty of time in which to prepare his speech, but the speech itself must only last 10 minutes. Additionally, he is more concerned with being able to quote several sources and charts accurately than he is with sounding natural. Which type of speech would best suit Demetri's needs?

A. scripted  B. memorized  C. extemporaneous  D. impromptu 

Communication & Mass Media

Smiles, friendly touches, shaking hands are all signs of __________ in Western societies

a. liking b. power c. interaction d. negotiations e. awareness

Communication & Mass Media

A speaker says, "Scientists who perform operations on animals in laboratories are not interested in getting scientific knowledge-they enjoy inflicting suffering on animals. Therefore, we must stop the use of animals in experiments." This speaker is guilty of using which kind of fallacy in reasoning?

A. straw man B. false cause C. either-or reasoning D. induction

Communication & Mass Media