All of the following are basic evaluation rules to follow, EXCEPT:
a. Mass media coverage represents the pinnacle in PR evaluation.
b. Ask only necessary and relevant research questions.
c. It takes several research methods to evaluate the effectiveness of PRefforts
d. Be sure to take into account all organizational activities going on duringthe same time as the PR campaign.
a
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Appreciative listening involves
a. listening to persuasive messages b. listening therapeutically c. listening to the power and beauty of words and images d. listening to be informed
Lupe disagrees with Mike's conservative political views; however, she waits until Mike has finished making his points before critiquing his claims. This is an example of which strategy for critical listening?
a. filtering out difficult messages b. keeping an open mind and avoiding prejudging c. recognizing your own biases d. avoiding sharpening
Jasmine has just started high school. She finds that she is struggling to manage her time and complete all of her assignments. How could she use communication to help her learn to manage her time?
What will be an ideal response?
When reasoning from specific instances in a persuasive speech, you should be careful to
A. avoid the fallacy of post hoc, ergo propter hoc. B. use specific instances that are already well-known to your audience. C. use specific instances that are typical. D. All of these answers are correct. E. Both use specific instances that are typical and use specific instances that are already well-known to your audience.