Which of the following statements about the growth stage of the product life cycle is true?
A. Firms may position themselves for a niche segment of diehard consumers.
B. Firms will only start to see a rise in profits toward the end of the stage as the product matures.
C. Marketing costs increase as firms vigorously defend their market share against competitors.
D. Firms attempt to reach new consumers by studying their preferences, which enable them to segment the market more precisely.
E. It is characterized by initial losses to the firm due to its high start-up costs and low levels of sales revenue.
Answer: D
You might also like to view...
In a meeting to discuss pension plans, management decides to offer retirement plans exclusively to the organization's owners and top managers. Jeremy, one of the top managers, disagrees with this decision because he believes the company can benefit more by providing pensions to a broad range of employees. Which statement strengthens Jeremy's belief?
A. Pension plans are determined exclusively by state and federal laws. B. Extending pension plans to employees at all levels will triple the costs. C. The ADEA provides more favorable tax treatment of benefits when they are offered to a broad range of employees. D. A top-heavy plan requires faster vesting for non-key employees. E. Nondiscrimination rules provide tax benefits to plans that do not favor the organization's highly compensated employees.
_____ reflect the decrease in shareholders' equity resulting from the decrease in the net assets consumed during the generation of income
a. Revenues b. Expenses c. Dividends d. Liabilities e. Common stock
McGregor’s suggested strategies that can be considered consistent with Theory Y assumptions are:
A) Delegation, job enlargement, and participative management B) Delegation, job creation, and leadership C) Job creation, leadership, and change management D) Job enlargement, change management, and delegation
______________ analyze individual performance on all sides.
A. Bi-level evaluations B. Blanchard tests C. 360-degree evaluations D. Omega tests E. Full-view evaluations