Which is the best strategy when there is significant damage or injury?
A. no apology
B. a partial apology
C. a full apology
D. none of these
B. a partial apology
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When management uses common production facilities or purchasing procedures to distribute different but related products, they are
A. sharing activities. B. using portfolio analysis. C. building on core competencies. D. achieving process gains.
In order to be useful, demand forecasts should be ______.
a. consistent b. complex c. time-consuming d. inaccurate
The absolute dollar outlay for advertising is usually low.
Answer the following statement true (T) or false (F)
Hardie Siding ProductsJames Hardie began selling fiber cement siding products in the United States in 1989 to leading builders, lumberyards, and home improvement centers. Even though ads guaranteed the product would not rot or crack for 50 years, many builders hated the product. It was heavy to install, and it showed every flaw in a bad framing job. In 1997, Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong, weather-resistant materials. Soon consumers began asking their builders or remodelers to use the product. Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines. By 2000, the Hardieplank was the number one brand siding in North America. James
Hardie is now the third most recognized brand of building material in the world.Refer to Hardie Siding Products. Hardie now makes multiple types of fiber-cement siding products. There are different widths, textures, and profiles. The different types of siding the company makes are called its product: A. line B. mix C. reference point D. item E. standardization