Learning refers to
A. content that has been transferred from short-term to long-term memory.
B. those behaviors that result from repeated experience and reasoning.
C. a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
D. the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
E. a predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
Answer: B
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