Researchers determined that 60 Puffs tissues is the average number of tissues used during a cold. Suppose a random sample of 100 Puffs users yielded the following data on the number of tissues used during a cold: x = 52 and s = 22 . Suppose the alternative we wanted to test was H1: ? < 60 . The correct rejection region for ? = 0.05 is:
a. reject H0 if t > 1.6604 c. reject H0 if t > 1.9842 or Z < -1.9842.
b. reject H0 if t < -1.6604 d. reject H0 if t < -1.9842.
B
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Which of the following would proponents of the standardized approach to advertising support?
A) unifying advertising around the globe B) adapting campaigns to a country's culture C) accepting the global-village argument D) focusing on a single medium of communication
A(n) ______ company eliminates artificial geographic boundaries by not having a singular national headquarters.
a. global b. international c. subsidiary d. transnational
Explain three ways that a CRM system can be used for marketing research.
What will be an ideal response?
Which of the following statements is false regarding activities in an ABC system?
A) As a business becomes more complex, more activities will probably need to be identified. B) Two different manufacturing companies that make the same products may come up with different sets of activities and cost drivers. C) The maximum number of activities that should be identified as batch-level is two. D) Overhead costs may be allocated to more than one activity.