How are demographic, psychographic and behavioral segmentation different?
What will be an ideal response?
Demographic segmentation is dividing a population based on a variable such as gender, income, or education. In contrast, psychographic segmentation divides a population by psychological differences such as values or personality traits. Behavioral segmentation is dividing the market by purchase behaviors that have been observed, such as brand loyalty or responsiveness to price.
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A company's Inventory balance at the end of the year was $188,000 and $200,000 at the beginning of the year. Its Accounts Payable balance at the end of the year was $84,000 and $80,000 at the beginning of the year, and its cost of goods sold for the year was $720,000. The company's total amount of cash payments for merchandise during the year equals:
A. $712,000. B. $704,000. C. $720,000. D. $728,000. E. $736,000.
The life cycle theory of leadership advocates that the optimal combination of leader behavior in the R4 stage is
A. negotiating. B. selling. C. delegating. D. telling. E. participating.
Mirror Emporium's sole owner, Fred Martin, is happy about his $100,000 profit. However, while he knows that the firm is profitable, he wants to know how effectively his investment is being used when compared to its other investments. What computation would you recommend?
While the conceptualization step is important, the visualization step is the most important step in creating the advertisement.
Answer the following statement true (T) or false (F)