Which of the following statements is an example of place utility?
A. a service station that adds a diesel fuel pump to its three unleaded gasoline pumps
B. an iPhone with a "multitouch" user interface for easy navigation
C. cold cut packages that can be zipped close for reuse
D. a mobile phone company that offers six-month financing, same as cash
E. airlines that allow you to print your own boarding pass at home
Answer: E
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Which of the following is not a guideline for interpreting data?
A) Eliminate unexpected findings and cross-tabulate data that raises questions. B) Look for trends, contradictory data, extreme values, and data that support or contradict other findings. C) To help readers understand, identify and discuss the important implications of your data. D) You do not have to discuss all of the data in your report's tables and charts. E) Help readers make a connection between the data in the charts and the solution to the problem.
One of the advantages of decentralization is that it allows top management to concentrate on long-term strategic planning
Indicate whether the statement is true or false
Regarding the challenges facing marketers, the text suggests that
A. continued growth of GDP is one favorable change in our macro-marketing system that a marketing manager can count on. B. marketers should look for ways to improve a strategy even before there's reason to believe that something needs to be fixed. C. government planners should play a major role in deciding what product choices consumers should have. D. there is likely to be much less regulation of marketing in the future, especially with regard to consumer privacy. E. All these answers are correct.
How do probabilities change with a change of measure?
What will be an ideal response?