What questions should public relations practitioners ask about each public important to their organization's success?
What will be an ideal response?
Answer: Although no two publics are the same, the kinds of information the practitioner needs to gather about each are remarkably similar and can be boiled down into seven questions: (1) How much can the public influence our organization's ability to achieve our goals? (2) What is the public's stake, or value, in its relationship with our organization? (3) Who are the opinion leaders and decision makers for the public? (4) What is the demographic profile of the public? (5) What is the psychographic profile of the public? (6) What is the public's opinion of our organization? (7) What is the public's opinion (if any) of the issue in question?
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What's the problem with a sentence such as "All men are created equal."?
a. It contains a punctual error. b. It contains a grammatical error. c. It can be seen as using sexist language d. It was written a long time ago.
The messages sent by listeners to a speaker are called ________.
Fill in the blank(s) with the appropriate word(s).
Which of the following specific purpose statements is from a persuasive speech seeking immediate action?
A. To persuade my audience that the state must increase funding for wetland preservation. B. To persuade my audience that the college administration should increase spending for intramural athletics on campus. C. To persuade my audience that political campaign advertisements should be required to disclose their source of funding. D. To persuade my audience to decrease the amount of electricity they use during the summer in order to prevent blackouts. E. To persuade my audience that the federal government should increase funding to provide computers for children in low-income housing.
Regarding defamation, which of the following is true?
A. Libel involves only statements made in print. B. Libel is more common than slander in interpersonal interaction. C. Slander concerns statements made either aloud or in print. D. Whether or not a statement is true is only relevant to slander, not libel.