Firms that develop such close relationships with customers that they seem to deliver customized goods and services are engaged in ________ marketing.
A. shotgun marketing
B. one-to-one marketing
C. concentrated target marketing
D. undifferentiated marketing
E. differentiated marketing
Answer: B
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A check drawn by a company for $360 in payment of a liability was recorded in the journal as $630 . What entry is required in the company's accounts?
a. debit Accounts Payable; credit Cash b. debit Cash; credit Accounts Receivable c. debit Cash; credit Accounts Payable d. debit Accounts Receivable; credit Cash
Financial statements should be prepared before the closing entries are journalized and posted
Indicate whether the statement is true or false
Bankruptcy petitions cannot be filed by the debtor without the assistance of an attorney or filing service
Indicate whether the statement is true or false
Which of the following is a collateral promise?
a. A mother tells a merchant to extend $1,000 worth of credit to her son and says, "If he doesn't pay, I will." b. Andrew promises Donald that if Donald cannot pay his bills, Andrew will. c. A father tells a merchant to deliver a computer to his daughter and says, "Send me the bill. I'll pay for it." d. All of these are collateral promises.