Many traditional promotional events can be enhanced or replaced by digital media.
Answer the following statement true (T) or false (F)
True
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Within two days after an employment interview, you should
A) have a friend call to see whether you got the job. B) write a follow-up letter (using the format for persuasive messages) and include another copy of your résumé. C) follow up with a short note of thanks, using a tone that's positive while reinforcing why you are a good fit. D) assume that you didn't get the job if you haven't heard anything. E) call the employer and say you have received some other job offers (even if you have not).
In many marketing research applications, the observations for two groups are not selected from independent samples. Rather, the observations relate to ________ in that the two sets of observations relate to the same respondents
A) distributed samples B) independent samples C) paired samples D) random samples E) divergent samples
It is best to view observation as a complement to survey methods, rather than as being in competition with them
Indicate whether the statement is true or false
Management accounting reports
A) are primarily used by parties inside the organization. B) must be prepared on a periodic basis. C) are generally publicly available. D) are based on generally accepted accounting principles.