The popularized version of subliminal persuasion suggests that:

a. the designer of a message is trying to deceive the audience by adding something to a message that is not consciously perceivable by the audience
b. the designer of a message is trying to tell the truth to the audience by adding something to a message that is not consciously perceivable by the audience
c. both a and b
d. neither a nor b


a. the designer of a message is trying to deceive the audience by adding something to a message that is not consciously perceivable by the audience

Communication & Mass Media

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Research has shown that individual work has which advantage over group work?

A) greater creativity. B) greater commitment to decisions made. C) greater resources on which to draw. D) greater thoroughness. E) faster work.

Communication & Mass Media

Circulation research investigates the effect on readership or subscription rates of variables that are unrelated to a publication’s content

Indicate whether the statement is true or false.

Communication & Mass Media

Initially proposed by Graen and his colleagues (e.g., Dansereau, Graen, & Haga, 1975), Vertical Dyadic Linkage Theory suggested that leadership consists of a dyadic relationship and that

"work roles are developed and negotiated over time through a series of exchanges, or 'interacts,' between leader and member." Indicate whether this statement is true or false.

Communication & Mass Media

The audio production industry has settled on digital recording formats and little is expected to change in the near future

a. true b. false

Communication & Mass Media