What does the learning theory teach marketers about demand for products?
What will be an ideal response?
The learning theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
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Simple conflict is the most difficult type of conflict to resolve
Indicate whether the statement is true or false
Which statement about primary and secondary data collection is correct?
A) It is important to start your data collection by designing primary data-collection instruments. B) Most reports do not include secondary data. C) Studying secondary data can provide the researcher with sources for additional information. D) After collecting primary data, you will discover ways of collecting secondary research. E) Rediscovering existing information is preferable to spending time collecting secondary data.
The most common approach to gathering primary information is:
A. interviewing. B. observation. C. focus groups. D. experimentation.
Which of the following is not a characteristic of a solid infrastructure architecture?
A. Flexibility. B. Scalability. C. Integrity. D. Performance.