Business-to-business markets are different from consumer markets in all of the following ways except
A. larger purchase volumes
B. formal buying process
C. fewer buyers
D. geographically dispersed customers
Answer : D. geographically dispersed customers
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Rick Tuan has a unique problem. He must persuade a good friend to stop smoking. He knows that if he just says "Quit," his message will be rejected. Instead, Rick chooses to offer a ________ message in which he presents the positives and negatives of quitting smoking. He feels sure that his approach will have a greater likelihood of success with his friend.
A) supportive B) low-involvement C) two-sided D) refutational
A document or agreement giving the terms of the bond and the rights and duties of the borrower and other parties to the contract that provides some protection to the bondholders and typically limits the borrower's right to declare dividends, to make other distributions to owners, and to acquire other businesses is known as a
a. bond sinking fund agreement. b. serial bond funding agreement. c. bond indenture. d. creditor indenture. e. business trust indenture.
What is the first step in locating foreign markets?
A. Preparing an export marketing plan. B. Identifying international agents. C. Identifying international distributors. D. Determining whether there is a need for the firm's products. E. Hiring a customs broker.
Responding to customer complaints (primarily from period 1 purchasers) the student APICS chapter decides to use static pricing over the four month season. What is the total revenue for the season's sales at the optimal price?
A) $49,490.00 B) $494,747.50 C) $50,000.00 D) $50,247.50