About ___% of teenage boys and girls identify themselves as gay or lesbian
a. 2
b. 5
c. 8
d. 12
b
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Brady and Quinn are trying to develop an ad campaign in which a key element is the trustworthiness of the message's communicator. Toward this end, they may wish to utilize
a. a public service message. b. overheard communications. c. novel advertising. d. political campaigns.
Alcohol abuse is a greater problem among younger adults than among older adults
Indicate whether the statement is true or false.
When it comes to designing a persuasive message, the authors assert that "It is best to fight fire with fire." By this, they mean that
a. emotion is a much more powerful persuasive force than is logic. b. it is effective to match the type of message appeal to the basis of the attitude. c. before trying to persuade people, be sure to get their attention first. d. before people can be persuaded, they must be convinced to abandon prior attitudes.
Social-skills training programs have been generally most successful with individuals who are
A. in emerging adulthood. B. in early adolescence. C. in middle adolescence. D. age 10 and under.