Regarding international marketing research, which of the following statements is (are) true?
A) Only one pretest is recommended in cross-national studies.
B) Demographics questions can be used without modification in cross-national studies.
C) Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels.
D) Personal interviewing is the dominant survey method.
E) C and D
D
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If the asset accounts did not reflect their current values, the asset accounts would need to be adjusted before admitting the new partner
Indicate whether the statement is true or false
Employee hotlines exist to help employees who feel they cannot communicate concerns through the lines of authority
Indicate whether the statement is true or false
At the company's annual day of service, 500 employees fanned out throughout the town to pick up garbage. The press was invited and stories appeared in the local newspaper and on the 6:00 news. This is an example of
A. publicity through owned media. B. pass-along from trusted sources. C. viral promotion. D. earned media from public relations. E. earned media from customer advocacy.
What concept states that there is no systematic difference between the forward rate and the expected future spot rate, and that the expected forward market return is zero?
A) unbiased predictor B) unbiasedness hypothesis C) uncovered interest rate parity D) unsystematic risk