Just Relax Massage Therapists have a large customer base although they do very little advertising. Their promotion strategy relies mostly on
A. news stories.
B. a webpage.
C. word of mouth.
D. newspaper ads.
E. television ads.
Answer: C
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Preferred stock on which the claims for dividends may be accumulated from year to year is called
a. participating; b. nonparticipating; c. cumulative; d. noncumulative; e. preferred
Which element of the reinforcement theory is the administration of unpleasant consequences or removal of positive ones for the purpose of discouraging undesirable behavior?
A. positive reinforcement B. punishment C. negative reinforcement D. extinction
Goods purchased on account for future use in the business, such as supplies, are called
A) prepaid liabilities B) revenues C) prepaid expenses D) liabilities
Which category of inventory holding costs has a much higher percentage than average for rapid-change industries such as PCs and cell phones?
A) housing costs B) material handling costs C) labor cost D) investment costs E) pilferage, scrap, and obsolescence