How can marketers best develop product promotion in a new, international market?
A) Centered on product usage
B) Centered on price and innovation
C) Centered on cultural values and local customs
D) Centered on using a "hard-sell" campaign
E) Centered on home country values and customs
Answer: C
Explanation: C) Managers must carefully match product promotions to local customs and cultural values to successfully promote sales and avoid offending customers.
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