A designated market area
A. is the area of greatest impact (AGI) for a television commercial.
B. refers to the geographic area in which the local TV station attracts the most viewing.
C. consists of all potential advertisers within a region.
D. is composed of all the target audiences within a 50-mile radius of a television station.
E. is the number of households in a market area according to Nielsen.
Answer: B
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