Give an example of an ad or commercial that makes use of appeals from the affiliation cluster
What will be an ideal response?
Many beer and wine commercials employ appeals from the affiliation cluster. These ads show people enjoying themselves together and often imply sexual attraction, companionship, and conformity.
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A universal language developed in the 19th century is ______.
A. Altaic B. Esperanto C. Indo-European D. Nostratic
Which of the following is not a part of audience psychographics?
A) beliefs B) values C) behaviors D) belonging
Investiture socialization
A) affirms the personal characteristics and identity B) organization specifies a certain set of steps to be completed in order to advance C) no real cues for movement to the target role D) experienced member serves as a role model E) no role models are available to newcomer F) recruits are brought into the organization in relative isolation G) precise timetable H) deny and strip away certain personal characteristics of a newcomer I) putting a group of recruits through a common set of experiences together J) does not segregate the newcomer in any special way
Which conflict style is considered the ideal?
a. competing b. avoiding c. accommodating d. collaborating