List their responses for each color. Analyze the responses. Is there consensus? Where are there differences? Compare your results with Figure 13-3 and Figure 13-4. List areas of similarity and difference.
Survey ten of your fellow students who grew up in the United States. Ask them what each of the following colors means to them:
a. Red
b. Black
c. White
d. Green
e. Yellow
f. Purple
Here is a compilation of some responses taken in the Midwest:
Red: Danger, Anger, Warning, Warning, Anger, Balloon, Emergency, Warning, Warning, Blood
Black: Death, Evil, Death, Death, Death, Licorice, Void, Night, Dark, Death
White: Purity, Purity, Softness, Clean, Good, Snow, Snow, Purity, Clean, Pure
Green: Growth, Nature, Life, Nature, Plants, Grass, OK, Grass, Grass, Growth
Yellow: Cowardice, Cowardice, Warmth, Happy, Bananas, Lemon, Caution, Sun, Sun, Sun
Purple: Royal, Luxury, Luxury, Royal, Royalty, Flower, Flower, Royal, Royal, Royal
The responses will vary a bit as in the example set of responses. These responses have the most in common with the entries for Western Europe in the Horton table.
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