Iconoclastic names:
A) reveal what the company does
B) capture the essence of the idea behind the brand
C) contain recognizable words or word parts that imply what the company is about
D) do not reflect the company's goods or services, but instead something that is unique, different, and memorable
D
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A salesperson who provides a client with money-saving products and problem-solving ideas is serving the role of:
A. acquaintance. B. adversary. C. adviser. D. negotiator. E. friend.
Which of the following is not an internal risk?
A) material shortage B) technology C) equipment D) time
Number of fans and number of likes are typical measurements for
A. YouTube. B. Facebook. C. Twitter. D. Pinterest. E. LinkedIn.
Which of the following choices correctly denotes factors that can influence a company's pricing practices for goods and services? Market ConditionsCostsCustomer DemandA.NoYesYesB.NoYesNoC.YesYesYesD.YesYesNoE.YesNoYes
A. Choice A B. Choice B C. Choice C D. Choice D E. Choice E