What advantages are there for a manufacturer to open a factory outlet store?

What will be an ideal response?


In recent years, manufacturers have shown greater interest in opening factory outlet stores, which offer several advantages:

Manufacturers can control where their discounted merchandise is sold. Most outlet centers are at least 20 miles from urban or suburban shopping destinations. By opening outlet stores at some distance from other channels, manufacturers avoid alienating their specialty and department store clients by cannibalizing their sales.

Even after accounting for reduced prices on merchandise, outlets can be highly profitable. They typically have lower operating costs and higher margins than department and specialty stores. Outlet stores provide manufacturers with a way to generate new revenues while reducing risks associated with new items and product lines.

In contrast to working with off-price retailers, outlet stores enable the manufacturer to better protect their brand image. The manufacturer can control marketing-mix variables, such as pricing and sales promotion, and ensure that discontinued items and irregulars are disposed of properly.

Business

You might also like to view...

Volt Corp reported the following information for the year ended December 31, 2015: Revenues $ 50,000 Expenses 20,000 Retained earnings at December 31, 2014 100,000 Retained earnings at December 31, 2015 105,000 How much was paid out in dividends by Volt in 2015?

a. $ 20,000 b. $ 25,000 c. $ 30,000 d. $ 50,000

Business

Which of the following factors is not considered in assessing the quality of the internal audit?

a. Quality of working-paper documentation, reports, and recommendations. b. Review of quality of audit policies, programs, and procedures. c. Attestation services as demanded by market place. d. Educational level and professional experience.

Business

Follow-up activities after a meeting include

a. sending an agenda to everyone within 24 hours. b. clearly identifying objectives. c. verifying that all assigned duties are underway. d. none of these choices.

Business

The horse spoke up first, "I'm twice your size and can work twice as hard. It doesn't matter how much needs to be hauled from the grassy area in the comedy pasture down to the pond, I can do it easily in a day."

Of course, the horse would use only routes connected by his nodes of interest, Grass, Barn, Oak, Hay and Pond. Use the capacities indicated on each of the branches to determine the maximal flow down to the pond.

Business