Which of the following is NOT one of the dimensions on which customers evaluate service quality?
a. service reliability
b. service responsiveness
c. service assurance
d. service durability
d. service durability
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An analysis in which the marketing manager seeks to better understand strengths and weaknesses of his own organization is known as market structure analysis
Indicate whether the statement is true or false
The Z value corresponding to a probability of 95% is close to ______.
A. 1.65 B. 1.95 C. 2.65 D. 2.95
Which of the following is NOT a part of the situation analysis?
a. industry and competitive situation analysis b. company situation analysis c. identification of a competitive advantage d. portfolio analysis
Training and development of potential candidates for expatriate assignments
A. is only necessary for third-country nationals. B. is unnecessary with home-country nationals. C. wastes company resources because management is an art form, not a skill. D. is unnecessary with host-country nationals. E. depends on whether the candidate is a home-, host-, or third-country national.