Credit availability, paying habits of customers, and rates of return are considered in the

A. second screening.
B. first screening.
C. third screening.
D. fourth screening.


Answer: A

Business

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________ refers to training and motivating employees to serve customers well

A) External marketing B) Promotional marketing C) Direct marketing D) Internal marketing E) Interactive marketing

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Firms that pursue extremely high or extremely low levels of diversification perform better than those that pursue moderate levels of diversification.

Answer the following statement true (T) or false (F)

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Which of the following is a way to interpret the configuration or spatial map?

A) examine dimension centroids B) profile dimensions in terms of variables that were not used in the MDS procedure C) examine variables that load high on a factor D) examine the coordinates and relative positions of the brands

Business

The term goal congruence refers to the ________.

A) matching of financial goals of the company with its nonfinancial goals B) aligning the goals of business segment managers with the goals of top management C) achievement of the goals set by the management by utilizing the resources available D) duplication of costs as a result of decentralization

Business