Who is Edward Bernays and why is he important to the development of public relations??
What will be an ideal response?
ANSWER:
During World War I, Bernays—who was a theatrical press agent at the time—joined the U.S. Committee on Public Information, also known as the Creel Committee, which was successful in selling war bonds and generally promoting the war effort. He advised executives on how to respond to public opinion and the media. He believed that public relations were publicity, but it included what managers said and how they acted with the public.
You might also like to view...
Some critics complain that studio-era films like Gone with the Wind and Shirley Temple's childhood films (e.g., The Little Colonel) are racist because they ________
A) avoid presenting black characters B) present black characters in a demeaning way C) overlook racial difference altogether instead of trying to explore the problems inherent in the United States' racial hierarchy D) all of the above
"L2W" refers to
a) The practice of deciding which two of the five traditional W's to include in the story's lead sentence. b) Localizing, and telling What and Where in the story's lead sentence. c) Ensuring the story's lead sentence includes the news of highest value to the local audience. d) None of the above.
Which of the following statements best describes the difference between active and passive listening?
A. Passive listening takes place whenever someone hears something, whereas active listening is the process of focusing on something one hears and thinking about it. B. Active listening requires the listener to provide feedback to the speaker, whereas passive listening does not. C. Someone who is listening uncritically and accepting a speaker's message as true and accurate is engaged in passive listening, whereas active listening involves assuming that the speaker is not being honest and examining his or her message critically. D. A listener who is engaged and attentive is engaged in active listening, whereas a listener who is receiving a sender's message without really trying to analyze it is engaged in passive listening.
This term expresses the emotional qualities, ambiance, and mood of a motion picture. It reflects the attitude of the storytelling, described by such as quiet and reflective or brash and aggressive.
A. Tone B. Motion picture language C. Screen direction D. Sequence