In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to
A. deliver on these promises and risk financial losses and the success of the company.
B. promise less than they can actually deliver and keep customers away.
C. make the appearance of their facilities consistent with their promises to customers.
D. promise too much and cause customer expectations beyond what they can deliver.
E. make the quality of their services too tangible in the eyes of the customer.
Answer: D
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Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products."When Austin asks a prospective CEO to imagine how pleased his customers will be when they receive a custom-designed picnic hamper from Clearwater, Austin is using:
A. a prestige suggestion. B. counter-offering. C. logical reasoning. D. empathy. E. autosuggestion.
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Indicate whether the statement is true or false
If the United States sets a limit on the number of cars that can be imported, this action is a form of tariff
a. True b. False Indicate whether the statement is true or false
The primary activity of a financial manager is ________
A) analyzing accrued earnings B) making an investment decision C) preparing organization charts D) auditing financial statements