The terms integrated communication or integrated and marketing communications are used to describe:

a. business integration.
b. marketing agency integration.
c. advertising, public relations, and marketing integration.
d. consumer agency integration.


C

Communication & Mass Media

You might also like to view...

According to a Nielsen survey, a friend's recommendation is the most trusted form of source credibility

Indicate whether this statement is true or false.

Communication & Mass Media

When the five segments of the cycle cooperate and work well together, the cycle:

a. attracts more money b. maintains a steady amount of money c. loses money d. becomes stable and stops

Communication & Mass Media

What is the most common setting or reason for a commencement speech?

a. a funeral b. a new building c. a graduation d. a transgression

Communication & Mass Media

It is not a good idea to use humor in your introduction

Indicate whether the statement is true or false

Communication & Mass Media