. What are two things you could do to improve the response rate of the mailed survey?
What will be an ideal response?
Ans: Varies. To improve the response rate for the mailed survey, you could do a number of things, such as (1) use agency letterhead on high-quality paper for the cover letter, (2) sign cover letters individually in blue ink, (3) handwrite the addresses on mailing envelopes, (4) personalize the mailing address on the envelope and the salutation in a cover letter rather than using a generic approach (i.e., Dear Colleague…), and (5) avoiding traditionally busy periods such as holidays. You could also send reminders a few weeks after you have sent out the questionnaire.
Learning Objective: 5-3: Conduct each step in the survey research process.
Cognitive Domain: Application
Answer Location: Step 4: Distributing the Questionnaire and Analyzing Data
Difficulty Level: Medium
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