Describe how the daily effective circulation (DEC) and TAB Out of Home Ratings methods measure a showing and what differentiates the two methods.
What will be an ideal response?
DEC measures the reach by a rudimentary equation that takes the number of people who pass by an out-of-home display, whereas, TAB Out of Home Ratings calculates those factors into a formula that estimate the number of people that actually see the ad in a week. The main factor that differentiates DECs from TAB Out of Home Ratings is estimating how many pass by the ad on a daily basis versus estimating how many see the ad on a weekly basis.
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The most liquid of all assets is cash
a. True b. False Indicate whether the statement is true or false
To decide the cost of a product, managers use information about past and projected product costing and customer preferences
Indicate whether the statement is true or false
Describe in brief the two approaches to employee treatment discussed in this chapter.
What will be an ideal response?
What does it mean for organizational leaders to act as moral managers?
What will be an ideal response?