Which of the following budgets would be prepared by both manufacturing companies and merchandising companies?
A) Production budgets
B) Direct material purchases budget
C) Sales budget
D) Manufacturing overhead budget
C
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Strategic management is a process through which the corporation establishes which of the following?
A) Mission B) Resource capabilities C) Environmental capabilities D) Objectives E) All of the above
Which of the following statements is true about patent and trademark protection in the global marketing environment?
A) Patents and trademarks protected in one country are not necessarily protected in another. B) Foreign organizations can register patents and trademarks only in their parent country. C) Patent and trademark laws are the same across all nations. D) Trademarks and patents cannot be counterfeited.
Joe pays Ann to mow his lawn, but Ann mows Donna's lawn by mistake. Donna peeps out her window and sees Ann mowing, yet says nothing to Ann about her mistake as Donna needs to have her lawn mowed. When Ann approaches Donna for payment, Donna refuses, arguing that she had never asked Ann to mow her lawn. Under these circumstances, Ann can recover payment from Donna on a(n) ________ contract basis.
A. executory B. void C. quasi D. express
Which of the following is true about the technology trends that marketers should monitor?
A) A growing portion of US R&D expenditures are going toward the research side as opposed to the development side. B) Today, the time between idea and implementation is expanding. C) More single companies rather than consortiums are directing research efforts toward major breakthroughs. D) The pace of change is accelerating today. E) The government has decreased regulation of technological change.