Discuss the concept of brand positioning
What will be an ideal response?
Marketers need to position their brands clearly in target customers' minds. At the lowest level, they can position the brand on product attributes. A brand can be better positioned by associating its name with a desirable benefit. The strongest brands go beyond attribute or benefit positioning. They are positioned on strong beliefs and values, engaging customers on a deep, emotional level. Successful brands engage customers on a deep, emotional level. When positioning a brand, the marketer should establish a mission for the brand and a vision of what the brand must be and do. A brand is the company's promise to deliver a specific set of features, benefits, services, and experiences consistently to buyers. The brand promise must be simple and honest.
You might also like to view...
Accounting for other postemployment benefits is similar to accounting for defined contribution pension plans.
Answer the following statement true (T) or false (F)
Once comments are inserted into a Microsoft Office 2010 file, they can be hidden but not removed
Indicate whether the statement is true or false
Stare decisis is:
A) the method of resolving disagreements between the federal branches of government. B) the phrase used in the Constitution to describe legislative authority. C) the application of police powers to resolved state matters. D) the doctrine on which our common law system is based.
Global Services Corporation engages in trade practices that may violate antitrust law. The Federal Trade Commission has the power to act against unfair trade practices under
a. the Clayton Act. b. the Federal Trade Commission Act. c. the Sherman Act. d. no law.