The set of marketing tools a firm uses to implement its marketing strategy is called the ________
A) promotion mix
B) product mix
C) marketing mix
D) market offering
E) marketing effort
C
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Sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers are collectively called ________ promotions
A) consumer B) point-of-purchase C) sales-force D) trade E) business
Which of the following would not be considered a strength of the situational approach?
A. emphasizes leadership flexibility B. is a very practical approach C. is considered a credible model for training leaders within organizations D. takes the influence of gender into account during leader-follower situations
Which of the following statements is TRUE? The concept of fundamental breach
A) produced considerable inconsistencies in court decisions B) was limited by the Supreme Court decision in Tercon Contractors C) was applied in an unpredictable way to limitation and exclusion clauses D) All of the above E) None of the above
Denny allows Elbert to store his trailer on Denny's property for $20 a month while Elbert works temporarily at a distant job site. Later, Denny no¬tices rainwater collecting in the trailer and covers it with a tarp at a cost of $50. This cost is most likely borne by
a. Denny and Elbert in equal measure. b. Denny. c. Elbert. d. Cody's employer.