Zollien, a manufacturer of men's shirts and jackets, has reached an agreement with Arbrada Inc. According to the agreement,Zollien will pay Arbrada a substantial fee for the right to use Arbrada's name and logo on some of its clothing lines. This type of arrangement is known as:
A. licensing.
B. cannibalization.
C. line extension.
D. acquisition.
Answer: A
Business
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