Unlike consumer product channels of distribution, which usually have one or more intermediaries, channels of distribution for business products are often direct.
Answer the following statement true (T) or false (F)
True
You might also like to view...
Systems selling is a key industrial marketing strategy in bidding to build large-scale industrial projects. Competition for these projects is fierce. What are the main areas of competition for these project engineering firms?
What will be an ideal response?
Which of the following internal control activities most likely would prevent direct labor hours from being charged to manufacturing overhead?
A. Periodic independent counts of work-in-process for comparison to recorded amounts. B. Reconciliation of work-in-process inventory with periodic cost budgets. C. Comparison of daily journal entries with approved production orders. D. Use of time sheets to record actual labor worked on production orders.
What are three options concerning the breadth of involvement in recruiting?
What will be an ideal response?
The introduction to market activities include
a. deciding where, when, how, and to whom a new product should be launched b. seeking the target market's reaction to a new product c. using break-even analysis to determine the attractiveness of the proposal d. developing a preliminary outline of the marketing strategy it will use to introduce the product e. develop brochures, schedules, ads, marketing materials and other materials