Unsought products are consumer products that the consumer either does not know about or knows about but does not normally consider buying
Indicate whether the statement is true or false
TRUE
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The narrowest definition of competition that results in the fewest competitors that includes only products or services of the same product types is called:
A) product form competition. B) product category competition. C) generic competition. D) budget competition.
Figure 4-5According to Figure 4-5 above, C defines what level in the Maslow hierarchy of needs?
A. safety B. social C. self-actualization D. personal E. physiological
Outsourcing and marketing worldwide enable firms to
a. develop new markets. b. reduce input costs. c. manage effects of peaks and valleys in local economies. d. all of the above.
The universal functions of marketing are performed in the same way in all nations and economic systems.
Answer the following statement true (T) or false (F)