Advertisements are a form of argumentative writing in which businesses appeal to potential customers in various ways. Which of the following statements is an attempt to appeal to a customer's sense of trust?
A. Research proves this product combats allergies.
B. Joe Touchdown uses these shoes.
C. Vote for so-and-so, or gang violence will continue.
D. The sale ends Friday, so hurry.
B/Explanation
A. This is an appeal to your mind, or logical thinking.
B. Everyone who likes and trusts Joe Touchdown will want to use those shoes.
C. This is an appeal to your emotions by invoking fear.
D. This is an appeal to your mind, or logical thinking.
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