The AIDA model consists of
A. Awareness, Influence, Decoding, and Advertising.
B. Attention, Interest, Desire, and Action.
C. Appraisal, Insight, Discernment, and Action.
D. Awareness, Information, Design, and Attention.
E. Advertise, Influence, Desire, and Attention.
Answer: B
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?The nominal interest rate is
A. ?endogenous in the ATM model, while it is exogenous in the liquidity-preference model. B. ?exogenous in the ATM model, while it is endogenous in the liquidity-preference model. C. ?endogenous in both the liquidity-preference and ATM model. D. ?exogenous in both the liquidity-preference and ATM model.
To include the personal assets and transactions of a business's owner(s) in the records and reports of the business would be in conflict with the:
A. Business entity assumption. B. Monetary unit assumption. C. Revenue recognition principle. D. Going-concern assumption. E. Objectivity principle.
A major difference between public relations and marketing or advertising is that ________
A) marketing and advertising promote an organization B) public relations promotes an entire organization, including its people, products, and services C) marketing and advertising promote an organization's individuals rather than its products or services D) public relations promotes only a product or a service
The buffer in a bad-news message to employees should A) explain the organization's side of the story
B) mention reader benefits related to the reasons for the denial. C) provide information about an alternative if one exists. D) be a neutral or positive statement that transitions to the reasons for the bad news.